About – Armonia KSA, Event Staffing in Jeddah, Temporary Staff KSA, Hostesses in Saudi Arabia, Freelancers & Promoters Riyadh

OUR ROOTS

THA delivers a people-centered approach to the region, focused on unlocking the full potential of individuals to create meaningful value and high-performing environments. As part of ARMONIA – a global, family-owned Group rooted in structuring organizations around people. THA builds on this foundation to design and operate solutions that prioritize both performance and human impact.

By combining the strength and structure of the Group with THA's agility and on-the-ground excellence, we bring a more unified and effective offering to the region. This harmonized approach enables THA to deliver impactful outcomes across Live Experiences, Retail, Destinations & Culture, and Global Events – creating sustained value across the GCC and beyond.

WHAT MAKES US DIFFERENT

LOCAL EXPERTISE
GLOBAL REACH

Decades of experience nurtured through proprietary training programmes and talent academies, backed by strong global expertise and local market knowledge.

TECHNOLOGY

Advanced operations platforms enabling real-time deployment, scheduling, and performance reporting at any scale.

OPERATIONS
MANAGEMENT

Full delivery ownership from mobilisation and induction through live operations, guest experience management, and post-event evaluation.

QUALITY-
CENTRICITY

Rigorous quality frameworks applied at every touchpoint, from brief to debrief ensuring excellence is not occasional but systemic.

OUR LEADERSHIP

Benoit Honnart

Chief Executive Officer
(CEO)

erika lahssini

Chief Experience Officer
(CXO)

Shams Moloo

Chief Development Officer
(CDO)

ala al-khairalla

Managing Director
(MD - KSA)

THE VALUES THAT DRIVE US EVERY DAY

Excellence

Together, we strive for excellence. Agility, expertise, and commitment are its foundations. For you, this means high-performing environments, elevated quality standards, and a consistent, controlled, and demanding experience.

Humanity

We place people at the heart of everything we do. This focus on our teams, occupants, and visitors translates into more enjoyable workplaces, smoother interactions, and a positive experience at every touchpoint.

Team spirit

Our Team Spirit reflects our ability to bring together and mobilize talent. Driven by solidarity, trust, and a shared passion in service of our clients and our people, our team stands out through its desire to collaborate and celebrate every success collectively.

This cohesion ensures harmonized services, clear communication, and the agility to adapt to your challenges.